The National Association of Realtors every year holds a “National Realtor Open Houses Weekend” and they spin it as an, “endeavor to promote the message to prospective buyers that homeownership matters.” The one thing that they do not tell you is that Open Houses do not sell houses, they create leads for Realtors. For sellers who vacate their homes every weekend, that is an expensive and highly disruptive deception.
Sellers, CANCEL your open houses. Buyers, don’t EVER walk into an open house or set up an appointment with the agent listing the house.
Our data comes from Realtors themselves. Most surveyed Realtors agree that open houses do not sell houses, that they are a security risk to sellers, that they attract buyers who have little interest in buying the showcased house and that open houses serve to generate business for Realtors, not their clients. Yet nearly 97% of those same Realtors regularly subject their clients to open houses….
Article taken in part from: CAARE
Lee Bourgeois Edmonton Real Estate blog